The recent explosion of smart devices, our ever increasing measure of connectivity and the massive number of advanced applications we gain access to have initiated an exciting wave of change and innovation.​N​evertheless the awareness of enterprises with respect to the potential impact of this artificial evolution is limited, as most innovatory opportunities lie at industrial intersections whereas dialogue between their key players is seldom reached.

The members of WIC Europe collaborate to identify these opportunities. As mobile challenges are faced by their respective industries, they work together on the invention of solutions by innovating business models and addressing niches of their particular expertise. During physical meetups, parties and events, they investigate and discuss diverse research topics to inspire one another on ways to stay fit for the future. Documentation is created and shared among members, to optimize their inside knowledge and potential influence in the field.

WIC Europe has been initiated by its American counterpart. Its main objective is to bridge the gap between users and suppliers of mobile technology, with economic growth as an important incitement. As a platform encouraging collaborative research and development, WIC Europe functions as a means to share knowledge which results in a cost efficient advantage with respect to the development of individual mobile strategies. Activities include workshops, executive briefings and an online collaboration platform.